Hiring The Best Website Designer

Hiring The Best Website Designer

In today’s digital age, having a visually appealing and user-friendly website is crucial for any business. But creating a website that not only looks good but also ranks well on search engines requires the expertise of a skilled website designer. With so many options out there, how do you choose the best website designer for the job? In this comprehensive guide, we’ll explore the key factors to consider when hiring a website designer.

Key Factors to Consider When Hiring a Website Designer

1. The Power of SEO: Keywords at the Core of of Great Website Design 

One of the first questions you should ask any website designer is how they incorporate keywords into their design process. Effective search engine optimization (SEO) begins with the proper integration of relevant keywords throughout your website. A skilled website designer will not only create a visually appealing site but also ensure that it is optimized for search engines, helping increase your website’s visibility and organic traffic.

If your website designer just takes exactly what you send them, and doesn’t address any changes to add keywords, you aren’t working with someone with experience.

2. Website Hosting: Convenient and Efficient

Website hosting is an essential component of an online presence. Before hiring a website designer, inquire whether they provide hosting services or if they can recommend a reliable hosting provider. Having the same company handle both the design and hosting of your website can streamline the process and lead to more efficient communication and support in the future.

Also consider the pricing of yearly hosting. If they are charging you more than $250/year for hosting ask why. Most general websites can host for approximately $180-$250/year. If you are an E-Commerce site with a lot of traffic, or a large amount of storage needed, you may need a higher level of hosting upwards of $350+/year.

Be sure to discuss hosting needs before you get started.

Website  Hosting

3. Google Analytics and Sitemap Submission: Measure and Conquer

Tracking and analyzing the performance of your website is crucial for its success. Make sure to ask potential website designers if they include the installation of Google Analytics as part of their services. This powerful tool provides valuable insights into your website’s traffic, user behavior, and conversion rates.

Additionally, inquire whether the designer will submit your website’s sitemap to Google Search Console, helping search engines crawl and index your pages more effectively. It will speed up the process of your site being found online organically. If they don’t do this or don’t have a plan for submitting the sitemap, be careful about hiring them.

4. Experience Matters: A Portfolio of Success

Never underestimate the power of experience when it comes to website design. Ask potential designers about their previous projects and request to see a portfolio of their work. Examining their past designs will give you a sense of their skill level, style, and ability to deliver results that align with your vision. Additionally, consider the number of years they have been in the industry and if they have experience in your specific niche or industry.

It isn’t necessarily required they specialize in your niche, but you want them to be experienced enough that they understand the basics of your needs, and understand overall website design best practices.

5. Specialization: Website Design vs. Branding

While many website designers possess a range of skills, it’s important to understand their core areas of expertise. Some designers may specialize primarily in website design, focusing on aspects like usability, user experience, and visual aesthetics. On the other hand, others may have a broader skill set, including branding and graphic design. Be clear about your needs and goals, and choose a designer whose specialization aligns with your requirements.

If they are more of a branding company, be careful hiring them as your website designer, we often find that while someone can build a website, that doesn’t mean they “know” best practices for website design.

Website Branding

6. Communication: The Key to Success

Effective communication is the foundation of a successful collaboration between you and your website designer. A good designer will not only possess exceptional technical skills, but also be an excellent communicator. During the initial consultation, assess their level of responsiveness, attentiveness to your needs, and ability to grasp your vision. I would also recommend asking them about how they will incorporate SEO and look closely at what they say. If they don’t have a clear plan, they aren’t for you. A designer who can effectively understand and translate your ideas into a visually compelling website will save you time, frustration, and potentially costly revisions.

7. Beyond Looks: Designing with SEO in Mind

A visually stunning website is undeniably appealing, but it’s equally important to ensure that it is built with SEO in mind, and built for conversions. The coding, structure, and performance of your website all impact its ability to rank well on search engines. Discuss with potential designers their understanding of SEO and User Experience (UX) best practices and their approach to implementing these elements into the design process. A website that is not only aesthetically pleasing, but also optimized for search engines, will eventually attract more organic traffic and lead to higher conversion rates.

SEO

Hire the best website designer

Hiring the right website designer is a decision that can significantly impact your online success. By considering important factors such as their approach to SEO, hosting services, installation of Google Analytics and sitemap submission, experience, specialization, and communication skills, you’ll be well on your way to finding the perfect professional for the job.

Remember, a great website design isn’t just about looking pretty – it should also be built with SEO in mind. So choose wisely and watch your online presence soar!

These are all things we will consider when working with you on your website design. Contact us today for a free consultation and see if our website design services are a good match for your needs.

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